Javita is a direct selling coffee company that markets and distributes its own proprietary blend of herb-infused coffee and offers business opportunities to people who wish to earn from selling premium coffee products. It was founded in 2011 and has, since then, provided instant gourmet coffee to people across several countries worldwide.
Coffee is the second most-consumed beverage in the world, making it an excellent product to sell because of high demands from the market. This is what Javita banks on for the success of any individual who is willing to start their own Javita business. Before making a decision however, it is best to evaluate this opportunity and determine whether or not it is worth the investment.
What Javita Offers to Consumers
Javita’s products are centered on two types of proprietary blend coffee, with each promising to deliver health benefits to coffee drinkers. The coffee used by the company in its products is organically grown in South American estates and is touted to increase one’s energy, enhance the memory, improve mental alertness and clarity, and even suppress appetite.
Javita’s first product, called Burn + Control, is touted by the company as its weight loss coffee. Garcinia Cambogia and Yerba Mate is blended with organic estate-grown coffee to produce gourmet instant coffee which can be consumed hot or cold. Yerba Mate and Garcinia Cambogia have been used many people in Southeast Asia and South and Central America for their purported medicinal and weight loss properties, and these ingredients are what allows Javita’s Burn + Control coffee to be effective as an aid in weight reduction.
Energy + Mind, which is Javita’s second product offering, claims to provide one with mental acuity and clarity while improving short and long term memory at the same time. The coffee is blended with Green Tea, Gotu Kola, and Bacopa Monniera to produce instant coffee which can also be taken hot or cold. Green Tea has long been known as a rich source of anti-oxidants in the Southeast, while Gotu Kola has been used in Chinese and Ayurvedic medicine to improve one’s intelligence and memory. Bacopa Monniera on the other hand is used in Ayurvedic medicine to treat indigestion, inflammation, and other health conditions.
Business Opportunities for Aspiring Entrepreneurs
Javita provides individuals with the chance to start their own business by being a distributor for the company, much like any MLM opportunity which carries a range of products or services that consumers can take advantage of. One can choose to be a distributor and choose between two levels. First level distributors can enroll into the Javita business program by paying $99, an amount that entitles them to product samples and up to 50 cents per dollar on commissions. Interested second level distributors on the other hand are asked to pay $599 to cover for additional product samples and eligibility to qualify for Javita’s $500,000 Rank Advancement program and up to 50% Match Bonuses. Both distributor kits also come with the needed marketing materials and training programs that can help one start his or her distributorship.
Javita Compensation Plan
As an MLM company, Javita follows a unilevel compensation plan that allows a distributor to get paid up to 14 levels for his or her downlines. This is twice the number of levels that is usually seen in most MLM companies that implement unilevel compensation packages. The company offers 10 ways to earn, with additional perks such as bonus trips, gadgets, and the standard car bonus that many direct selling companies offer to their members. Javita also offers what they call the 3 & Free program to members, allowing one to get their monthly supply of coffee for free as long as they are able to sign up 3 preferred members and/or customers on autoship orders on a month-to-month basis.
It is important to take note that although one can become a Javita distributor for $99, bigger bonuses and perks can only be taken advantage of upon acquiring the $599 distributor kit. These include the match bonuses, team commissions, rank advancement, and the like.
Advantages and Disadvantages of Javita Products and Business Opportunities
Because coffee is one of the most sought after beverages in the world, there will always be a market for products such as Javita. This is one of the biggest advantages of becoming a distributor for the company as there will always be a demand for great-tasting coffee. The compensation plan that allows one to get paid up to 15 levels is also another advantage to aspiring distributors, seeing that most MLM companies only offer as deep as 5 or 7 levels’ worth of compensation from one’s downline.
The disadvantage to Javita is that people will always have a preference when it comes to the coffee they consume. As such, a distributor may have a hard time convincing others to try the product out and switch to Javita’s brand of coffee. Aside from this, the price of Javita coffee may seem quite expensive to most people even for gourmet coffee. A box of Javita usually sells for $35 with 24 single serve sticks. This amounts to about $1.45 per cup give or take. A premium-brand, like Starbucks instant coffee for example, sells for $35.95 for 50 single serve sticks – about $0.71 per serving. Compare the two and one will really notice the difference in price. Moreover, Starbucks is already an established brand and people will no doubt prefer it more than others – at least at first.
Javita Review and Recommendation
Javita’s offering is an excellent business opportunity for two reasons: one, it has a product that enjoys a large market regardless of season or weather, and two, it is more potential for marketability unlike other types of products such as those that are focused on beauty or value-added services. However, the opportunity can also become a trap if one does not know how to properly market and distribute the product especially to those who already have their favorite coffee beverages and aren’t too keen on trying anything else.
Is Javita a legitimate business opportunity? Yes it is, but like any other MLM venture, one would need to properly and thoroughly execute and excellent business and marketing strategy to become successful.